Insight Into Erica Yates – Key speaker at our upcoming digital event



Erica Yates

Leading up to the latest in our Insight Into series –the Attracting & Retaining The best digital talent in the North event on Thursday March 23rd, we are pleased to give you a snapshot of one of Insight’s favourite HR Business Partner’s Erica Yates.


Erica will be joining an exciting panel of speakers who will be tackling all things around people within digital & tech. As well as sharing some of her experiences during a Q&A she has kindly offered her time up to meet people face to face on the night.


For free tickets register here or get in touch with insight for more information.


Tell us more about yourself professionally – your current role and background?


Having worked in the digital arena since 2000, I have been lucky enough to see the industry change considerably, as well as the role HR plays in digital. I currently work as a HR Business Partner for Shop Direct ( &, a world class digital retailer. We recently won Retail Week’s pure play etailer of the year for the third year in a row. I have worked in an array of digital businesses from being the Head of HR for a start-up digital marketing agency to global online vehicle re-marketing companies.


What do you enjoy most about the Digital industry?


I enjoy the fast pace, and working with colleagues who have the ability to work under pressure, maintain that pace and still perform at their best. I enjoy the innovative environment where no idea is a ‘bad’ idea and most of all I enjoy the freedom of thought. I have noticed over the years that in digital businesses, whether your job is in logistics, ecomm, analytics, fashion design or any other area, there is a familiar trait in the people who succeed and progress. They take any opportunity to learn new things.


Talk to us about some of the challenges you have experienced in attracting and retaining talent in Digital?


Competition for digital talent in the North West is tough. I’ve seen it get increasingly more difficult since 2000 and businesses – especially smaller firms with fewer benefits – have to be more innovative to recruit. In these companies focus for investment is on employer brand and promoting culture. For larger businesses, the challenge is around infrastructure and the business’ ability to provide a benefits package that can be flexible enough to satisfy each individual.


What’s your relationship/experience with Insight?


I have worked with Sean, the MD at insight, for over 15 years across a number of different companies. His trusted and consistent delivery has continued when working with the team at Insight. I feel that the success of the relationship lies in the company’s ability to gain an understanding of any business regardless of the sub-sector, size or requirements.


Tell us about Erica on personal level – when you’re not working, what do you enjoy doing?


Like most people who work in digital, I like to learn new things. I have my HGV Class 1 licence, my RYA (Royal Yachting Association licence), a diploma in equestrian studies and I love to spend my time keeping fit, whether that be at the gym, running marathons or taking part in competitions like Tough Mudder. However, my most enjoyable time is spent with my two children.